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Manulife debuts new branding

Toronto-based insurance and financial services company Manulife has undertaken a rebranding initiative. The effort includes a new logo and visual identity intended to depict the company's ability to "simplify the complex." The new brand is also intended to reflect the company's efforts to streamline its customer experience and its range of online and mobile services. The new materials will roll out internationally through 2019.

"We live in a world where we're surrounded by choice," said Gretchen Garrigues, global chief marketing officer at Manulife. "At the same time, it's harder than ever before to decide which products and services are best for us. Recognizing this reality, we are committed to helping our customers cut through the noise and make confident decisions as they pursue their life goals. Our updated brand reflects this commitment."

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