Yves Veggie Cuisine hires three agencies
By Adnews Staff
Hain-Celestial Canada has retained three agencies to support its Yves Veggie Cuisine food brand. The company has hired content marketing firm Chime Digital, media company Door Knocker Media and communications agency OverCat. The agencies will support a rebranding initiative for the Veggie Cuisine intended to encourage Canadian consumers to incorporate more plant-based food into their diets. The effort includes a new logo and packaging design, as well as an influencer campaign making use of online video. It also includes a series of four segments on television talk show Cityline. The campaign will run until mid-February.
"As industry leaders, Yves Veggie Cuisine prides itself on innovation and being a brand destined for sharing both socially and around the table," said Jackie Phillip, senior brand manager for Yves Veggie Cuisine. "We are proud of the strong relationships that we have forged with social creators that have helped showcase plant-forward cooking to the masses. By partnering with authentic and respected figures who are well known in the vegan and healthy eating lifestyle space, we have the opportunity to further connect with and inspire Canadians, teaching them how they can easily incorporate delicious plant-powered favourites into their cooking repertoire."