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In-Sport Fashions hires Bicom

Sporting goods distributor In-Sport Fashions has retained Bicom of Toronto to conduct its media relations and influencer activities. The agency will support four outdoor brands distributed by the company through the spring and summer seasons: Chaco, Icemute, Helinox and Luci by Mpowerd. The assignment also includes support for the Osprey product line.

"We are very excited to begin this new partnership with Bicom," said Benoit Deshayes, director of marketing at In-Sport. "Their reputation in both media relations and influencer marketing, their immediate understanding of our brands and needs, and the strategies proposed to address them convinced us that it was the team we needed to continue our brands' growth in the Canadian market."

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