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Montreal General Hospital begins Code Life campaign

The Montreal General Hospital Foundation has begun a new brand awareness campaign called "Code Life." Developed by Bleublancrouge, the campaign is intended to convey the expertise and efficiency required of medical staff in an emergency situation. It consists of television commercials and online video.

"In a world where the number of charities is ever-growing, we have to increase our efforts to attract the attention of donors and the general public," said Sylvie Riendeau, director of marketing and communications at the foundation. "The 'Code Life' campaign is an urgent appeal to the entire community to support the Montreal General in its continued commitment to offer the best care possible to those whose lives have taken a turn."

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