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Greystar hires three agencies

Real estate company Greystar has retained Bleublancrouge, L'Institut Idée and A&C to handle marketing and communications for a new US-based real estate brand. Greystar, based in South Carolina, specializes in investment management, real estate development and the management of rental housing properties. The agencies will develop new branding for the Monogram Residential Trust, a collection of apartment buildings in US coastal cities.

"After a thorough search of notable North American firms, we're pleased to have chosen BBR, L'Institut, and A&C as our partners for the branding stage of perhaps our most important branding endeavor to date," said Neil Burton, managing director of customer strategy and branding at Greystar London. "They brought together the relevant experience and energy, and demonstrated a real knowledge of what we need and a strong commitment to helping us create something that will lead our category."

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