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Dr. Oetker conducts Giuseppe campaign

Food company Dr. Oetker has begun a new campaign for its Giuseppe line of frozen pizzas. Developed by Giants & Gentlemen of Toronto, the campaign includes the first television commercial for the company. The creative depicts the members of a family around a dinner table watching each other to see who will reach for the last piece of pizza. The ad is intended to recall the style of a showdown from a western movie. The ad directs viewers to a website offering a variety of methods to decide who will get the last slice of a pizza. The commercial is airing during Hockey Night in Canada, Sportsnet Rogers Hockey, Rogers Hometown Hockey and TVA Sports.

"Giuseppe is a terrific brand in the Dr. Oetker portfolio," said Gino Cantalini, co-founder of Giants & Gentlemen. "We identified an opportunity to better connect Giuseppe with the target and leverage Giuseppe's product preference, helping them further build on their positioning as a family friendly pizzeria."

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