Curate Mobile buys Juice Mobile
By Adnews Staff
Toronto-based Curate Mobile has acquired Juice Mobile, also based in Toronto. Both agencies specialize in mobile marketing and advertising technology. According to Curate, the acquisition will allow it to improve the precision of its programmatic ad buying services through the use of machine learning.
"Curate Mobile receives billions of mobile event data across thousands of applications," said Rocky Appiah, chief technology officer at Curate Mobile. "This, coupled with Juice Mobile's hypertargeting, direct inventory and proprietary machine learning algorithms, yields a synergistic effect for our collective clients. Add in Curate's proprietary real-time fraud detection system and you have a very unique and compelling value proposition."