Aviva signs promotional deal with Freddie Andersen
Insurance company Aviva Canada has signed a promotional agreement with professional hockey player Freddie Andersen, the goalie of the Toronto Maple Leafs. He will participate in various promotional activities for the company's Maple Leafs Insurance line of home and auto insurance products. This will include a new advertising campaign featuring Andersen that will begin this week.
"Freddie is our first overall draft pick, and we're thrilled to have him in our lineup," said Ben Isotta-Riches, chief partnerships officer at Aviva Canada. "We're looking forward to working with him to represent Maple Leafs Insurance Provided by Aviva, including special promotions and events for both fans and customers."