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Astral, Vistar Media form programmatic deal

Out-of-home media company Astral has formed an agreement with Vistar Media of New York, a company specializing in programmatic technology for digital out-of-home inventory. Via the agreement, 240 of Astral's large format digital displays and street furniture ad faces nationally will be available through Vistar's programmatic ad buying system. Astral is a division of Bell Media.

"This partnership represents a new milestone for Astral, as we now can offer our inventory to advertisers in the US," said Karine Moses, president of Astral. "With this new world of possibilities, advertisers will be able to buy and manage an OOH North American campaign through a single automated platform."

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