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UPSocial agency launches in Toronto

The Liz Palmer Media Group has launched a redesigned website at <>. The site was developed by subsidiary UPSocial Wine & Spirits Agency, a recently-launched digital agency based in Toronto. The site is intended to provide information about digital marketing to clients and their agencies in the wine and spirits industry. It will include weekly updates covering topics such as social media, influencer activities, search engine optimization, content marketing, email communications and event planning.

"We have a unique combination of marketing services and packages, including three social media packages and brand ambassador packages," said company founder Liz Palmer. "Our mission is to connect wine and spirit brands with consumers to drive engagement, hence UPSocial, and build brand advocacy. We will continue to invest in technology, services and people to meet the needs of our clients. These integrated services will further enhance our capabilities to support a full range of multichannel communication."

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