Samsung conducts Studio Sessions promotion
Ent Marketing of Toronto has launched a new music-themed content marketing service called "Studio Sessions." The service is intended to allow brands to promote themselves to consumers through the creation of original music. The first client to make use of the service is electronics company Samsung Canada. During a four-day period, various musicians participated in recording sessions that resulted in the production of 16 songs, as well as five videos captured by a Samsung Galaxy S9+ smartphone. The songs are being made available exclusively to users of the company's Samsung Members mobile application. Participating musicians included Swollen Members, Lou Phelps, DCF, Terra Lightfoot, Zanski, and Nuela Charles.
"We couldn't be more thrilled with the content we produced with Samsung for its customers to enjoy exclusively," said Libby Biason CEO of Ent Marketing. "With this project, we're spotlighting the importance of producers in the music industry. While brand partnerships in music are on the rise, most of the opportunities are aimed at trending artists, and we saw an abundance of opportunities for rising talent and the producers who will get them to the top."