GoDaddy conducts CJ's PJs promotion
By Adnews Staff
Web hosting company GoDaddy Canada has begun a third phase in its ongoing promotional effort in collaboration with the Toronto Raptors. The effort is intended to focus on sports marketing in Canada and to illustrate the ease with which small businesses can create an online store using the company's services. This phase of the promotion features an online store called "CJ's PJs" at which basketball player CJ Miles sells a line of pajamas. The site is located at <http://www.cjspjs.ca>. Proceeds from sales of the clothing will be donated to The Boys and Girls Clubs of Canada.
"Sports are a huge part of what makes us Canadian," said Jill Schoolenberg, vice-president and country manager of GoDaddy Canada. "We know our customers are sports fans. It's in our DNA as Canadians. Our brand is naturally playful, so it's been a great fit for GoDaddy to tap into the Toronto Raptors' national fan base for the past few years. Creating and launching CJ's PJs with CJ serves as a fun platform to continue to encourage entrepreneurs and small business owners across Canada to create their presence online."