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Iceberg Vodka debuts new branding

Iceberg Vodka has undertaken a rebranding initiative that includes a new logo and packaging. The new branding, developed by OneMethod, is being introduced with an online video. According to the company, the updated branding is intended to better reflect the product's use of water from icebergs and its "authenticity." The new packaging incorporates imagery reminiscent of Newfoundland as well as the latitude and longitude of the iceberg from which the vodka was made.

"We've achieved continued growth in the highly competitive spirits category by remaining true to who we are, our Canadian spirit," said Rachel Starkman, director of marketing and sales for Iceberg Vodka. "This evolution reinforces our unique position in the market that Iceberg Vodka is made from real Canadian icebergs and is bottled in Canada by Canadians."

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