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Electrik Kidz introduces new branding

Montreal-based children's clothing company Electrik Kidz recently retained Featuring to handle a re-branding initiative timed to coincide with the launch of its new retail store, Le Petit Magasin. As part of the assignment, the agency developed a new logo for the brand. The creative includes six photographs of children in fictional scenes drawn from playground games and comic strips. The branding also makes use of colours most often associated with candy. The material is aimed primarily at millennial-aged parents.

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