Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Loto Quebec hires Speed-XM

Loto Quebec has retained Speed-XM of Montreal as its experiential marketing agency for the next two years. The firm will work to promote various lottery products at consumer events. Speed-XM won the account in a request-for-proposals process.

"We think that Speed's creativity and insight will contribute greatly to the organization and conceptualization of our commercial assets, in finding creative ways to captivate, create a relationship with the consumers, and by being seen in a different environment," said Alexandre Marette, sales director at Lotto Quebec.

« Back Next »

Related stories Comments