Pyxus International hires J. Walter Thompson
Agricultural company Pyxus International, based in Morrisville, NC, has retained J. Walter Thompson Canada of Toronto as its global marketing agency of record. The assignment includes a rebranding of the company intended to enhance its consumer packaged goods business. This includes a new name, brand identity and marketing program. The company remains formally known as Alliance One International. The new brand name Pyxus, related to the Greek word for compass, is intended to convey a "commitment to explore new directions," according to the company. J. Walter Thompson won the account in a competitive pitch process conducted in the spring.
"Our transition to Pyxus International marks a significant milestone in our 'One Tomorrow' transformation journey," said Pieter Sikkel, president and CEO of the company. "We engaged JWT because we were impressed with the depth and breadth of the agency's strategic capabilities. As we continue to broaden our business portfolio by focusing on consumer-driven agricultural products, JWT's strategic acumen and experience brings tremendous value to this process. Our new organization enables us to be the trusted provider of responsibly produced, independently verified, sustainable and traceable agricultural products, ingredients and services."