Dealer Inspire establishes Canadian business
US-based automotive sales company Cars.com has established its Dealer Inspire digital marketing service in Canada as a business entity. The service is aimed at automotive dealers and provides a range of technologies intended to make their digital marketing more efficient. The service debuted in Canada in 2013 and has since been used by approximately 300 Canadian dealers. By establishing a formal business presence in this country, the company hopes to expand to reach the approximately 4,300 dealers in the industry. The business entity, called Dealer Inspire Canada, is located in Toronto and headed by senior sales director Alecia Wilson.
"Growth in Canada is a natural progression for the company," said Joe Chura, CEO of Dealer Inspire. "Canada is home to many of our longest-standing dealer partners, and as a certified provider in several endorsed OEM programs, we are excited to deepen our already established relationships while offering a new alternative to help future-proof dealers' businesses in a rapidly changing industry."