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Canadian Partnership Against Cancer begins online campaign

Toronto-based not-for-profit organization the Canadian Partnership Against Cancer has begun an online campaign called "30 Minutes That Matter." The effort is intended to gather consumer information regarding cancer care in Canada. The campaign invites Canadians to describe their experiences with cancer prevention, screening and treatment through an online survey at <>. The information will be used by the federal Minister of Health in the formation of recommendations for its national cancer control program.

"Considerable progress has been made in cancer prevention and care over the past decade, but Canada faces new and emerging challenges: an aging population, increasing healthcare costs and inequities in care," said Cindy Morton, CEO of the Canadian Partnership Against Cancer. "We need to build on our shared successes to ensure that all Canadians experience the same, high-quality cancer care and health outcomes, no matter who they are or where they live. Now, more than ever, we need to hear from diverse voices across the country to determine how our future cancer system will achieve the greatest benefit for all Canadians affected by cancer."

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