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Mastermind Toys debuts loyalty program

Toronto-based toy retailer Mastermind Toys has debuted a new loyalty program called Mastermind Toy Perks. This is the first time the company has made use of a loyalty program. The national program was developed in association with Bond Brand Loyalty. It will be available at the chain's 63 retail locations and online. Participants will receive free gift-wrapping and loot bag assembly services, as well as previews of new items, access to special promotions and events and personalized toy recommendations.

"As the competitive Canadian retail landscape continues to transform at an extraordinary pace, finding new ways to connect with our customers is our top priority," said Jon Levy, CEO of Mastermind Toys. "Our customers asked us for a loyalty program and it's been in development for more than two years. We've carefully considered every facet in order to interact with our loyal customers in a more personal and relevant way."

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