Grand Marnier conducts We Live Grand events
Campari Canada recently conducted a promotion for its Grand Marnier liqueur brand called "We Live Grand." The promotion consisted of two events in Toronto and Montreal conducted in collaboration with Ritz-Carlton Hotels. Each event took the form of a dinner at the hotel chain's Toronto and Montreal locations intended to reflect the history between Grand Marnier and the Ritz-Carlton. The dinners recreated a 100-year-old menu from the Ritz Paris.
"The Ritz-Carlton partnership allowed us to connect with our guests in a unique manner and expose them to the shared history between two of the world's most iconic and respected brands," said Alyssa De Bartolo, brand manager for Grand Marnier, at Campari Canada.