Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Belairdirect begins Game Ready contest

Insurance company Belairdirect has begun a new promotion called "Game Ready" tied to its sponsorship of the Canadian Football League. The initiative encourages consumers to paint their faces in advance of the Grey Cup championship game and submit them online at <> until Nov. 4. One winning entrant will receive a trip for two to the Grey Cup game in Edmonton. The promotion also includes a series of mock make-up tutorials featuring CFL players. The contest will be supported with social media activities, in-stadium installations, broadcast commercials, out-of-home ads and digital banners.

"As a proud partner of the CFL, we know that the fans are some of the best in Canada," said Humberto Valencia, marketing vice-president at Belairdirect. "This is why we're proud to bring to life our partnership with the 'Game Ready' contest and offer fans the opportunity to win the ultimate experience at this year's Grey Cup. At Belairdirect, we make things simple. It's at the heart of what we do, and the contest is an example of how we're breaking away from the traditional sports sponsorship and bringing the simplicity our customers have come to expect to the game of football."

« Back Next »

Related stories Comments