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Ferrero conducts Tic Tac Gum promotion

Candy company Ferrero Canada conducted a promotion on Sept. 30 to support the launch of a new product called Tic Tac Gum in Canada. The effort was timed to coincide with National Chewing Gum Day. It took the form of an interactive art installation made from pieces of the gum. The work was created by designer Tiffany Pratt and artist Frances Hahn. Over the weekend, the six-foot-square artwork was moved around Toronto while passers-by were invited to participate in its creation.

"I'm so thrilled to be partnering with Tic Tac Gum to create such a memorable and interactive art piece," said Pratt. "I'm all about bringing vibrant, bold and fun ideas to everything I do and using Tic Tac Gum pieces couldn't be more playful."

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