Yogen Fruz sponsors Brain Project
Frozen yogurt chain Yogen Früz has signed-on as the title sponsor of "The Brain Project," an initiative of the Baycrest Foundation of Toronto intended to raise awareness of brain health. This is the third year the company has sponsored this program. The effort will make use of an outdoor art exhibit called the "Yogen Früz Pinkberry Brain Project" which will seek to raise awareness of diseases including Alzheimer's and other related forms of dementia. The sponsorship will also include in-store materials and fundraising activities in the Greater Toronto Area, as well as social media content such as quizzes, puzzles and a contest.