CTV begins Get Into It campaign
By Adnews Staff
Toronto-based CTV has begun a new brand campaign called "Get Into It" in support of its fall television season. The national effort includes television, radio, out-of-home and digital advertising, as well as social media content. The creative makes use of a simplified CTV logo and accompanying branding elements. The campaign encourages consumers to become personally invested in the network's programming, with executions focusing on new shows Magnum P.I. and The Rookie, as well as a number of returning programs.
The campaign will include in-store ads in 700 Tim Hortons locations, pre-roll and banner ads on Google properties, digital advertising on Bell Media properties, radio commercials on 88 English-language Bell Media stations, pre-show cinema ads in Cineplex theatres and social media promotion on Facebook, Instagram and Twitter. Out-of-home advertising will take place in Toronto, Calgary and Vancouver, consisting of transit ads, billboards, restaurant ads and digital displays. In addition, the CTV building in Toronto will be rebranded, while a mural will be installed at the Bell Media building. The campaign was developed by the Bell Media Agency.