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Amplify Solutions gains two accounts

Youth influencer agency Amplify Solutions of Toronto has recently gained two accounts. Retail chain The Beer Store has retained the firm to develop a digital influencer program in support of its new home delivery mobile application. Aimed at students, the campaign is taking place in the Greater Toronto Area, the Kitchener/Waterloo area and Ottawa.

Ride sharing service Lyft recently hired the agency to conduct a back-to-school season campaign at Ontario universities and colleges. The effort consists of one-week brand campaigns on participating campuses and social media content.

"These major brands all share the desire to break through and convert the ever-distracted student market, and our newly enhanced capabilities demonstrate that we have the best systems and strategic method to do so," said Kieran Mathew, CEO of Amplify. "We're optimizing student influencers across the country to create real connections with their peers through integrated digital and experiential campaigns."

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