Bulletproof breaks new campaign
Seattle-based food and beverage company Bulletproof recently launched a new campaign developed by Will of Vancouver. The digital campaign, called "You. Only Better," encourages consumers to "achieve their best self" with the company's coffee, protein bars and supplements, as well as its variety of podcasts, books and online content. The eight-week campaign includes online video, display banners and social media ads, accompanied by out-of-home ads. The creative directs consumers to a website at <http://www.youonlybulletproof.com>. Will won the account in a competitive pitch process this spring.
"Bulletproof's bold tone leant itself to some equally bold executions that we hope will drive awareness and ultimately trial for this leading-edge lifestyle brand," said Lisa Lebedovich, creative director at Will.