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Extreme Pita begins new marketing program

Fast food chain Extreme Pita has begun a new marketing initiative that will run until the end of the year. Developed by Tag of Toronto, the effort focuses on the creative theme of flavour. The effort highlights the ingredients used in the company's products and makes use of the tagline, "Alive with Flavour." The initiative includes social media content, in-store materials and other media activity.

"While 'healthy and active' continues to underpin Extreme Pita's existence, flavour is the driver of everything they do," said Fabio Orlando, CEO of Tag. "The QSR landscape has become saturated with healthy claims, to the point where the influence of flavour on consumer decisions has been overlooked. With that said, 'Alive with Flavour' was born; a new positioning that celebrates the flavours and ingredients Extreme Pita has to offer, resulting in a new, rejuvenated brand presence that will resonate with consumers."

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