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Lg2 launches new data division

Lg2 of Montreal has appointed Anne-Marie Castonguay to the position of vice-president of data and insights. She was most recently a partner and vice-president of performance and data management at Sid Lee. Castonguay will head a newly-formed group of staff that will specialize in data-driven marketing, artificial intelligence and related subjects. This unit will operate in collaboration with customer relationship management firm Rat Race to offer services related to marketing automation and personalization.

"The creation of this team and the arrival of Anne-Marie show our desire to strengthen our data offer and culture, which many clients already benefit from," said Alexis Robin, vice-president of digital experience at Lg2. "Race Data completes this offer with their specialized expertise, renowned across many different industries."

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