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Halo Top Creamery readies Pumpin Pie promotion
By Adnews Staff
Los Angeles-based ice cream maker Halo Top Creamery is preparing a Canadian promotion in support of a new flavour called Pumpkin Pie, which will be available for a limited time this fall. On Sept. 22, consumers who visit a website at <http://www.halotop.ca/new> will be able to download a coupon which can be redeemed for a 473ml container of the ice cream at participating retailers, including Loblaws, Sobeys and Metro Ontario. The coupon will only be valid for the day of Sept. 22, the first day of fall.
"We're so excited to launch Pumpkin Pie as our first seasonal flavour in Canada that we're giving away 10,000 free pints to mark the occasion," said Doug Bouton, president and COO of Halo Top Creamery. "Pumpkin Pie was one of our most successful flavours in the US last fall and we can't wait to bring it to our Canadian fans this fall."