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Folium Labs retains LP/AD

Folium Labs of Toronto has hired LP/AD, also based in Toronto, to develop a new supplement brand called Livli. The agency will launch the brand in Canada. Livli will consist of nutritional supplements aimed primarily at cannabis users. The assignment includes branding, packaging, digital materials, electronic commerce and influencer activities.

"Cannabis usage is a rounded experience," said Alex Shifrin, managing partner at LP/AD. "Just like anything, there are highs and there are certain lows. Come the middle of October, everyone in the market will be talking about the highs of cannabis but there will lots of people looking to understand what the lows mean and how to manage them. Folium Labs is uniquely positioned to help address this and make sure that the entire category gets a lift."

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