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Mitsubishi begins Outlander augmented reality promotion

Mitsubishi Motors Canada has begun an augmented reality promotion in support of the 2018 Outlander hybrid sport utility vehicle. Developed by St. Joseph Communications of Toronto, the national promotion features a mobile application intended to be used by consumers in dealership showrooms. Users can hold a mobile device in front of the vehicle to begin an interactive tour including animations demonstrating its driving modes and regenerative braking system. The presentation is available in English or French.

"Up until now, the sales person had to verbally explain to the customer how the system works, and for somebody who is maybe not as knowledgeable about technological things, it may be difficult to grasp the explanation," said Don Ulmer, senior manager of product planning for Mitsubishi Motors Sales of Canada. "The consumer can now actually see a kind of virtual reality of what's going on with the vehicle, giving them a better understanding."

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