Acura readies Drive-In promotion at TIFF
Acura Canada will conduct a promotion at the Toronto International Film Festival this year in association with Cineplex Entertainment, Pepsico and Lindt Canada. The promotion, called the "Acura Drive-In," will feature an installation at which consumers can sit in an 2019 Acura RDX A-Spec or MDX A-Spec while playing an interactive movie trivia game. Acura is the official vehicle sponsor of the festival. Acura is a division of Honda Canada.
"We're excited to reveal what we have in store for TIFF guests and festival passersby this year," said Emile Korkor, senior manager and brand leader for Acura Canada. "The vehicles that festival goers will be getting into have gone through the most extensive redesign the brand has seen in over a decade and we are confident visitors are destined for a fantastic experience."