Doctors Without Borders breaks Right Now campaign
Charitable organization Doctors Without Borders Canada has begun a new advertising campaign called "Right Now." Developed by Grassriots of Toronto, the campaign focuses on the work of the organization providing medical care in crisis situations globally. The campaign includes a 47-second commercial in English and French that will run at the Toronto International Film Festival as well as online. This will be accompanied by out-of-home creative and social media activities.