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Brunet breaks new campaign with Bell Media

Quebec drugstore chain Brunet has begun a new marketing campaign developed in association with Bell Media. The campaign consists of integrated content on Montreal-based radio station Rouge FM, as well as supporting materials on other Bell Media properties. The content marketing element will run during the station's Véronique et les Fantastiques afternoon show. The brand will sponsor the first hour of each day's broadcast, which will run without other advertising content. Each Wednesday during the campaign, the show will include a segment with a Brunet pharmacist who will discuss various health issues. The pharmacist will also appear in out-of-home, television and radio advertising. The campaign was developed by Publicis Montreal, with media work from PHD Montreal. Brunet is a division of Metro Richelieu.

"We are proud to produce a large-scale, multi-platform project fully customized to the client," said Anouk Bourassa, senior director of media creativity at Bell Media. "Based on an idea that started with the arrival of Véronique et les Fantastiques on Rouge FM, this content integration reflects the trust and teamwork that Bell Media and Brunet have attained over the last few months."

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