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DAZN signs promotional deal with Ronaldo

On-demand sports streaming video service DAZN has signed a promotional agreement with soccer player Cristiano Ronaldo. He will participate in promotions for the subscription-based service in Canada, Germany, Italy, Japan and in additional future markets. This is the first endorsement deal for the DAZN brand. DAZN is a division of Perform Group.

"This is an incredibly exciting time for DAZN," said James Rushton, CEO of DAZN. "As our business grows internationally and pushes new boundaries, it's important that we align ourselves with sporting greats who do the same. Cristiano is undoubtedly a legend, fans love him and that's why we wanted to work with him. He's a big sports fan himself, so having him advocating the work we're doing is perfect."

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