Meiomi Wines, Brunette the Label begin joint promotion
By Adnews Staff
Meiomi Wines of California will conduct a promotion this weekend in collaboration with Vancouver-based fashion company Brunette the Label. The promotion will begin on Aug. 18, designated "Pinot Noir Day," and will support Meiomi Pinot Noir. It will consist of a marketing campaign and a limited edition sweater from Brunette which displays the text "Pinot Please." The sweater will be sold online at <http://www.brunettethelabel.com> and at Nordstrom retail locations nationally. The ad campaign will consist of digital and print components. The retail campaign will be accompanied by national media relations and influencer activities, as well as an event conducted in association with the IYellow Wine Club.
The PR and influencer campaigns were developed by Milk Creative Communications of Vancouver, along with DDMG of Montreal, Craft Public Relations of Toronto and sampling program firm Proof Experiences.