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Fenplast conducts heavy metal campaign

Quebec-based window manufacturer Fenplast has begun a campaign called "Metal Proof" promoting its line of soundproof windows. Developed by Lg2 of Montreal, the effort includes an online video depicting a room filled with sleeping infants at a heavy metal concert.

"This one-of-a-kind project allowed two completely opposite worlds to coexist but never meet, thanks to our soundproof windows, proving the quality and innovation of our brand," said Sylvain Arbour, marketing director at Fenplast.

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