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Staples breaks back-to-school campaign

Office supply retailer Staples Canada has begun a back-to-school advertising campaign which uses the tagline, "It's the most wonderful time of the year." Developed by McCann, the campaign includes 30-second commercials in English and French, accompanied by radio and digital ads, flyers, online content, in-store materials and social media activities. Media buying is being conducted by Vizeum, with flyer support from Novus.

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