Notable Life acquires IYellow
Toronto-based content marketing agency Notable Life Media Group has acquired the IYellow Wine Group, also based in Toronto. The firm specializes in content and promotions related to Ontario wines, aimed primarily at young professional consumers. The company's operations include the IYellow Wine Club, IYellow Wine School and the IYellow Wine Cave.
"Our acquisitions are driven by strong synergies and strategy around expanding our offering while deepening the value provided for our communities," said Claire Adams principal at Notable Life. "The IYellow Wine Group has seen incredible growth under the vision of its founder Angela Aiello, and is a well-regarded, valuable company with a unique value proposition in the market. We are incredibly passionate about building out the national reach and impact of this community with Angela as she continues to lead this extraordinary company."