
Fuse Live conducts branding initiative
By Adnews Staff
Fuse Marketing Group of Toronto has undertaken a branding initiative in support of its Fuse Live division, which specializes content marketing, experiential marketing and social media services. The effort includes a new website at <http://www.fuselive.ca> as well as a new Instagram page.
"The basic principle of Fuse Live has resonated so successfully that we have again evolved our talent and offerings in order to meet the needs of the changing landscape," said Nicole Gallucci, head of the division. "We've boosted our people, from XM experts and strategists, to content experts, to out of the box creative thinkers, to meet the growing demand for authentically engaging consumers for our clients and their brands."