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CCMA retains Notable Life

The Canadian Country Music Association has hired Toronto-based content marketing agency Notable Life as producer of record for the 2018 CCMA Awards. The assignment includes event production, experiential marketing, social media activities and brand campaigns. Notable Life will produce the two-hour live broadcast of the awards. It will also collaborate with a number of country music performers to produce content in advance of the awards. The 2018 CCMA Award Show will take place on Sept. 9.

"We're thrilled to partner with Notable," said Tracy Martin, president of the association. "Our partnership allows us to recognize a new vision for the CCMA and our awards show, including a fully integrated content strategy that is guaranteed to speak directly to our growing number of country fans in Canada. We have no doubt that Notable is the production company to execute this new direction, one that we've created together to connect with a larger audience than ever before."

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