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Scotiabank conducts content marketing campaign

Scotiabank has begun a content marketing campaign in collaboration with Bloomberg. The initiative consists of online videos and articles featuring bank staff who are experts on various industries, posted online at <>. These are accompanied by online display advertising. The campaign promotes Scotiabank as a wholesale bank for the Latin American region. The executions address regional topics such as infrastructure, power and utilities. The bank conducted a similar campaign focusing on the energy sector in the spring.

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