Tennis Canada breaks Find Your Beat campaign
By Adnews Staff
Tennis Canada has begun a new brand campaign that is intended to encourage consumers to support Canadian tennis players in advance of the 2018 Rogers Cup tournament in August. The campaign, called "Find Your Beat," highlights 13 established and up-and-coming players. The effort was developed by Dot Dot Dash.
"We drew inspiration for this spot from the common sounds of tennis, but paired them with visuals that illustrate the raw intensity being laid down by Canada’s athletes," said director Jason van Bruggen. "We wanted to inspire our audience with relatable examples of Canada's harshest conditions and show how our athletes were leveraging these hardships as stepping stones to world domination."