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Independent Distillers begins Partners in Lime campaign

Independent Distillers Canada has begun a new campaign promoting its Dos Locos brand of margarita and tequila sunrise beverages. The campaign, called "Partners in Lime," was developed by Bob's Your Uncle of Toronto. It consists of digital and social media components, as well as a series of animated videos. This is the agency's first campaign for Independent Distillers. Additional work for the company's Vodka Mudshakes, Twisted Shotz and NZ Pure brands will be released later this summer.

"Dos Locos is the perfect choice for when two crazies come together," said Dorothy McMillan, chief creative officer at the agency. "Not only does it stir up the fun and bring momentum to the moment with a healthy dose of Tequila, it's also ready-to-go wherever you two go, whether that means a backyard barbecue, a neighbour's cottage or a midnight game of Twister in Tijuana."

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