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Procter & Gamble begins Always initiative

Procter & Gamble has begun an initiative in support of its Always brand of feminine protection products as part of its ongoing "Like A Girl" campaign. Through this initiative, the company will donate Always products to a number of homeless shelters and other organizations that support asylum seekers in the Toronto area. Products will also be distributed through Centennial College and the student unions of Humber College and the University of Guelph-Humber. The effort is intended to provide "necessities for women and girls living in precarious conditions."

In addition, the company will distribute 2,000 personal hygiene kits including Secret deodorant, Pantene shampoo and Always feminine care products through a collaboration with emergency relief organization GlobalMedic.

"Lack of access to period products is a problem not just in developing countries, but also here in Canada," said Jennifer Davis, vice-president of North America feminine care products at Procter & Gamble. "This donation is just part of our ongoing mission and commitment to help empower girls and women everywhere with access to the products they need to manage their periods so they can focus on reaching their full potential."

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