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CMA hires Kaiser Lachance
By Adnews Staff
The Canadian Marketing Association has retained Kaiser Lachance Communications of Toronto as its communications agency of record. The firm will provide media relations and strategic communications support for the association and its Chartered Marketer professional designation.
"To ensure the CMA's continued long-term success as a thought leader and credible voice for the Canadian marketing industry, especially as we start to roll out our long-awaited Chartered Marketer designation, we knew the time was right to partner with KLC, who, as an active member, understands our brand and the journey ahead," said Tim Bishop, vice-president of marketing and member engagement at the CMA.