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Taste of Nature begins summer promotion

Snack food company Taste of Nature has begun a promotion called "Find Your Taste of Nature." The summer initiative encourages consumers to explore natural environments and to post photographs on Facebook or Instagram. The company will donate one dollar for each image posted to Parks Canada. The campaign also includes a presence at a number of summer festivals nationally. This component features a branded combination of bicycle and canoe called the Taste of Nature Bikanoe. Promotional workers will also conduct sampling programs at these events.

"At Taste of Nature, we have always believed that in nature, we feel part of a whole," said Brianne Arnott, marketing director at Taste of Nature Foods. "By encouraging Canadians to 'Find Your Taste of Nature' this summer, we hope to reignite Canadians' love of nature and highlight the deep, soul-satisfying benefit of connecting to Canada's natural landscapes. We're thrilled to be supporting Parks Canada so our nation can protect and enjoy our beautiful national parks for years to come."

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