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Taco Bell readies Baja Blast promotion

Taco Bell Canada is preparing a promotion in support of a new beverage recently added to its menu called the Mtn Dew Baja Blast. The promotion will make use of a branded vehicle called the "Taco Bell Baja Blessed Hair Salon." On June 14 and 15, Toronto consumers who visit the vehicle can have their hair dyed in a shade of blue resembling the drink. The installation will then move to Hamilton, ON on June 16 and 17. Consumers can also enter a giveaway on Facebook to receive a home hair colour kit in the same shade, produced by Manic Panic. Taco Bell is a subsidiary of PepsiCo Canada.

"Our fans have been passionately asking for this cult favourite and we're so excited to give them what they've been craving," said Veronica Castillo, head of marketing at Taco Bell Canada. "We know that fans of Baja Blast literally live and breathe this drink and at Taco Bell. We are always fueling our loyal fanbase with one-of-a-kind experiences they'll never forget. We can't wait for the sea of Baja Blast blue hair that's going to take over Canada."

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