Grey Goose prepares summer promotion
Bacardi is preparing a summer promotion for its Grey Goose vodka brand called "Grey Goose Marché." It will make use of temporary retail locations in Toronto and Montreal that will open on June 21. The locations will take the form of a market using the theme of the Cote D'Azur region of France. The markets will carry merchandise such as seasonal fruits and vegetables, bread, pastries, preserves and flowers. Each installation will also incorporate a bar called Le Grand Fizz which will offer product sampling.
The promotion will also include dining events in Toronto, Montreal, Vancouver and Calgary. These events will take place at temporary restaurant locations that will serve French meals and Grey Goose-based cocktails.
"Grey Goose is all about bringing the best experiences with friends to life by creating unforgettable moments like the Grey Goose Marché," said Yann Marois, senior vice-president of the Grey Goose brand. "We're celebrating a summer well lived with the spirit of the French Riviera, and our collaboration with Chef Dufau will showcase these extraordinary flavours, paired with the drink of summer, the Grey Goose Le Grand Fizz."