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Rogers Media readies two streaming services
By Adnews Staff
Rogers Media of Toronto will launch two new streaming video services called Citytv Now and FX Now in September. The services will be subscription-based and will include advertising. They will offer on-demand streaming of various television series on the web at <http://www.citytv.com> and <http://www.fxnowcanada.ca>, as well as via mobile applications and through set-top boxes.
"Marrying the immersive experience of premium and prime-time television with the immediacy of on-demand, the Citytv Now and FX Now streaming services are a natural extension of the viewer experience," said Colette Watson, senior vice-president of television and broadcast operations at Rogers Media. "With immediate post-broadcast catch up and binge-anytime content from current and past seasons, this is also an exciting opportunity for our sales partners to align their brands with the shows that audiences are actively seeking out, and a great way for television service providers to enrich their offerings for subscribers."